Amazon sells for more than twice as much as Temu and Shein! European and American consumers are rushing to buy expensive ones?

According to statistics from external network, as of April, 2023, the overseas version of Pinduoduo Temu has been downloaded 10 million times since it was launched in September, 2022, and Shein has long been ranked second in the list of ios users in global shopping apps. These two China e-commerce platforms are making great strides, and they are putting pressure on the once-mighty Amazon in the global market. However, the models of these three e-commerce platforms are quite different.

1. Amazon

Amazon only sells goods that can arrive within one or two days (even the same day). “Amazon mode” is suitable for selling goods stored on warehouse shelves and shipped to the whole country in cartons within one or two days. According to expert analysis, in this shopping mode, Amazon is unparalleled NO.1.

For example, on Amazon, the same retro polka-dot dress costs $43.99, which can be delivered in one day in new york, but on Temu, it costs only $13.58, and the transportation time needs at least one week. According to industry analysts, Amazon makes customers accustomed to the online shopping mode of unlimited choice and fast delivery. Amazon’s bet is that most customers prefer fast delivery, so it believes that customers will not choose slower shopping methods for lower prices.

Temu and Shein

Temu continued the low-price strategy and money-burning tactics of its parent company, Pinduoduo, and relied on “money-burning advertisements” and “social fission” to achieve explosive growth in user downloads within four months of its launch. Many products sold by Temu are the same as those on Amazon, but the prices are much lower.

The uniqueness of Shein is that it can create new clothing designs every day and sell them immediately. It creatively applies the on-demand production mode of “small orders, testing and returning orders” on a large scale, and its independent station play method is also unique and has future potential.

In a word, Amazon, Temu and Shein sell the same goods in physical properties, but the process of consumers discovering goods, buying experience and delivery speed are different.